Val plays a prominent role with clients by virtue of her instinctive ability to size up a marketing challenge and seize a creative opportunity. As a Creative Director, Val is a strategic thinker focused on communicating in an original way, be it online or on paper. She provides inspiration to the Trapeze team through her vast experience and enthusiasm for doing good work. Val started out as a copywriter for CFCF Radio in Montreal. She made her way through the agency ranks, first with small ad firms and then as a senior writer with Cossette Communication Marketing, working extensively in broadcast advertising for clients such as Schering Pharmaceuticals, McDonalds Restaurants, and General Motors. Val moved to Victoria in 1993. She initially worked with Broughton Communications Group and later, with The Malahat Group, as Associate Creative Director. Val has been the recipient of many creative awards in her career, all of which are in a box somewhere. She has a Bachelor of Arts with a Specialization in Communication Studies, from Concordia University, Montreal.