The process of re-branding the former Queen Alexandra Foundation for Children started with name generation. Our focus was to put "children" first in the name and to bring clarity to the Foundation's increased geographic scope of Vancouver Island. The visual identity was brought to life through vibrant colour and naive type.
A custom illustration was created to thread all marketing elements together and communicate the "island scope" of the Foundation’s mandate.
A LAUNCH CAMPAIGN across media was created to communicate the name change and launch the brand. The tagline "Children mean the world to us" anchors the core purpose of the brand. Brand elements included website re-design, fundraising brochure, skinning of social media channels, corporate folder, and signage consultation.
This rebrand is now leading the Foundation through a period of renewal and expanded fundraising focus across Vancouver Island.
"Re-branding an organization with roots that go back 90 years requires creativity and sensitivity as well as analysis. Trapeze displayed these qualities and more when they transformed the Queen Alexandra Foundation for Children into Children’s Health Foundation of Vancouver Island. The artists at Trapeze understood our organization’s story and crafted a name, logo, and visual identity that communicates who we are, what we do, and who we help and elicits support for the health and well-being of children and youth on the islands."
-Margot McLaren Moore, Chair, Board of Directors, Children’s Health Foundation of Vancouver Island