It used to be that design for the web could only go so far. Web developers and graphic designers were limited to a small, set number of fonts that were supported by browsers - Times New Roman or Arial, for example. After years of wrestling with the best method for displaying different fonts, @font-face has found a solution. It is now possible to embed a font in your website, ensuring that the look and feel you've designed is actually, in all cases, what people see. Sites like www.google.com/webfonts and http://typekit.com/ have joined the movement, enabling developers to move away from using graphic and flash representations of text and toward using real hypertext. With this change comes benefits like an improved page load, leading to faster download times and increased mobile-friendliness. You also have the ability to create beautiful pages without being a trained graphic designer, the ability to select your text - allowing you to copy and paste, and the assurance that your content is searchable and search engine friendly.

With embeddable fonts, design can extend further into websites. True brand integration is made possible, ensuring that wherever your audience looks, you present a consistent image.