Advertising
We recently developed a comprehensive body of work for Aboriginal Tourism British Columbia including a North America-wide magazine advertising campaign, a tourism guidebook and a corporate brochure. We also designed ATBC's web site. The overall strategy was to position Aboriginal tourism experiences as being "authentic". This is in keeping with today's travellers' ongoing quest to find more unique, green and educational ways to vacation. Our other key objective was to communicate the diversity of tourism experiences including cultural and eco experiences.
