Brand Development
In 2009, Trapeze designed a national brand advertising campaign and web site for Aboriginal Tourism BC, focusing on the myriad of authentic tourism experiences available province-wide. The goal was to showcase the beautiful destination of BC within the context of a unique, welcoming and culturally significant vacation. We also designed Aboriginal Tourism BC's province wide travel guide brochure. The result is an integrated campaign across platforms that took Aboriginal Tourism BC's brand and communications to a more sophisticated level for experienced travellers.








