Great New Wave
GREAT NEW WAVE is an exhibition of contemporary Japanese art that has recently launched at the Art Gallery of Greater Victoria. It builds on the AGGV’s strong Asian art component and is the anchor exhibition of the winter season. The show content is very modern, which required us to target a younger, hipper art crowd. We identified an iconic glass artwork to anchor the show and suggest the “less than traditional” objects to behold! We used social media marketing as a primary tool, creating a Facebook page and on-line Facebook ads to reach the desired targets. Print advertising was created for younger, urban publications, as well as mainstream print media. This was supported by an event poster, email blasts and online invitations to experience the show.
