The new web site for Victoria's AGGV launched recently — taking their on-line presence into the realm of a world-class site for a cultural institution. The new user interface offers better integration of brand/look and feel and focuses on marketing the exhibits and events at the Gallery. Trapeze implemented a content management system that provides staff with simple content publishing tools to keep the site updated with fresh content. The site is designed to the latest web standards, optimized for SEO and is social media ready. A nice bit of Flash work allows for twinkling images from the Gallery's collections on the home page.