We are fortunate to have been working with the folks at Berwick for almost 15 years now. It’s been fascinating to be part of their evolution and growth. Berwick today faces increasing competition as the popularity and number of retirement residences is growing. The strategy behind our latest campaign is to invite comparison, as Berwick really does have a superior ‘quality’ and ‘scope of amenities’ story to tell. We also learned that seniors are very thorough it their research and frequently bring checklists along with them when scoping out their future home. So we introduced a checklist into our ads and on-line (coming soon). We also designed and built a new corporate web site for Berwick that showcases the company and the individual residences.