Commuting to downtown Victoria, BC via water taxi has got to be the envy of the world. Trapeze is proud to have named and branded this new service operated by Victoria Harbour Ferries. The service allows Victoria residents to “call a water taxi” and be picked up and transported to and from various points throughout Victoria Harbour, connecting neighbourhoods such as West Bay, James Bay and the Selkirk Waterfront directly to downtown and other points in between. Other components of the campaign included web site, rack card, advertising and site signage.