Our client Catalyst Paper is the largest producer of mechanical paper in western North America. They have mills up and down the BC coast and one in the U.S. With more and more people around the globe reading news and information on-line, paper companies are under siege. The pressure to innovate, operate and produce paper cost efficiently and in a sustainable manner is enormous. Over the last couple of years, we have done several important things for Catalyst: brought a cohesive brand look and messaging to their key sales and advertising materials - an approach focused on being direct and benefit oriented about products; told their corporate sustainability story through various tactical campaigns; and redesigned and redeveloped their corporate web site - pushing paper products to the fore, developing unique on-line tools, and building a very robust content management system.

Homepage

Product Page

Display

Brochure Folder

Applied Arts Ad

Print Ad