Brand Development
You’re looking at the new visual identity and web site for Consumer Protection BC. CPBC applies consumer protection laws on behalf of the province and licenses key sectors such as the travel industry, payday lenders and home inspectors. The logo is a contemporary shield symbolizing protection. The web site was planned and designed to instantly direct user groups to the information they seek – whether they are a consumer or business licensee. Use of web design templates helped to create consistency through the many sections of the site. Site mapping for Consumer Protection BC was an in-depth planning exercise in wrestling extensive information and user interests to the ground.
