Trapeze.ca Portfolio Feed

Bridge Systems

admin — Fri, 25 Nov 2011 21:50:20 +0000

We are pleased to have just designed, developed and launched this new web site for Bridge Systems of Victoria, an electrical contracting and security firm. The site helps to position the company as a one stop solution for a myriad of related contracting needs.

Careers @ Epicure

admin — Fri, 25 Nov 2011 21:48:35 +0000

Check out the new employee recruitment web site we just designed and developed for Victoria’s Epicure Selections. Makes you want to work there, eh?

Webstie

The Hotel Grand Pacific

admin — Fri, 25 Nov 2011 21:42:49 +0000

The Hotel Grand Pacific on Victoria’s inner harbour has just launched a series of new marketing initiatives, including this new web site we designed and developed. The site provides a true sense of the experience of staying at the hotel and features video vignettes of signature services and hotel expertise. Offers are prominently featured along with key areas of interest for leisure and business travellers. Trapeze also updated the hotel’s brand identity and colour palette, the branding of the new Pet Friendly service, and the Victoria Athletic Club.

Website

Brand Development

admin — Wed, 23 Nov 2011 18:50:47 +0000

Antrim is a Vancouver-based mortgage investment firm that we recently rebranded. Work included new visual identity, key corporate literate and web site design. The goal was position Antrim as a progressive and professional firm offering solid investment and lending opportunities.

www.AntrimInvestments.com

Modern Eye Exhibition

admin — Fri, 21 Oct 2011 00:59:17 +0000

Here’s some eye candy we produced for the Art Gallery’s Modern Eye exhibit showcasing mid century modern craft and design in Canada. We produced a series of 3 posters, busbacks and online ads for the event.

New Campaign & Web Site

admin — Thu, 20 Oct 2011 16:33:36 +0000

We are fortunate to have been working with the folks at Berwick for almost 15 years now. It’s been fascinating to be part of their evolution and growth. Berwick today faces increasing competition as the popularity and number of retirement residences is growing.

The strategy behind our latest campaign is to invite comparison, as Berwick really does have a superior ‘quality’ and ‘scope of amenities’ story to tell. We also learned that seniors are very thorough it their research and frequently bring checklists along with them when scoping out their future home. So we introduced a checklist into our ads and on-line (coming soon). We also designed and built a new corporate web site for Berwick that showcases the company and the individual residences.

www.BerwickRetirement.com

Advertising and In-Store signage

admin — Mon, 19 Sep 2011 22:18:43 +0000

We are delighted to have been working with Thrifty Foods for almost one year now. The major focus of our work has been an “inside-out” job. We first developed new in-store “sale” signage designs to help Thrifty Foods customers more easily identify items on sale, and unify the overall look and feel of key interior signage.

From there, we took on concept development for print advertising and radio projects. The print advertising and on-going signage work is being handled in partnership with Thrifty Foods in house graphics department and radio is written and directed by Trapeze. For radio, we created two characters, Sara and Jake who bring a distinct, friendly and informative voice to marketing key product initiatives. Since the July 2011 launch of all campaign items, Thrifty Foods reports a very positive customer response.

Radio:

30 Thrifty Foods - Easy To Spot.mp3

30 Thrifty's Avacados.mp3

30 Thrifty's Email.mp3

Website

admin — Fri, 16 Sep 2011 23:26:15 +0000

KendallWood is a new public relations firm here in Victoria. The mandate was to design a web site (their primary marketing tool) that branded them in a fresh and unstuffy way. Web sites for most PR firms tend to be rather corporate and ponderous, and the idea here was something more nimble, energetic and contemporary. It’s a small site, built in Drupal. Our clients are ecstatic and more importantly, busy.

www.KendallWood.ca

Tourism Campaign

admin — Fri, 22 Jul 2011 18:10:46 +0000

We are delighted to be working once again with our neighbours to the south. Here’s a look and listen to our new campaign promoting all the offerings of the glorious Olympic Peninsula to residents of southern Vancouver Island.

Campaign components include a radio spot, web promo site, and print ad. Our creative strategy was to remind Victoria residents that the beautiful view (the Olympic Mountains) we look at every day is not just pretty backdrop, but rather, a fantastic vacation place filled with historic towns , amazing recreation and excellent accommodations, just 90 minutes away on the Coho ferry.

Radio:

OPT Radio Final.mp3

www.DiscoverTheOP.com

Downtown Victoria Brand Campaign

admin — Tue, 05 Jul 2011 21:21:22 +0000

Trapeze was awarded the Downtown Victoria Business Association account this spring. The first thing we set out to do was create a brand identity that reflected and promoted the downtown itself, beyond the DVBA.

What we wanted to showcase was the experiences or combinations of experiences that are unique to the nature of downtown – such as going for brunch, followed by browsing bookstores — hence the new tagline “Where else but downtown Victoria”. The campaign is in its early days, with more advertising executions to follow over the coming year.

Annual Report

admin — Mon, 13 Jun 2011 18:30:26 +0000

This new annual report for the Victoria Foundation takes advantage of being published during their 75th anniversary year.

We went with the theme "Power in Numbers" as away of driving home the community-wide impact the Foundation has had over 75 years, and also within the fiscal year being reported on. Titles throughout the report use numbers to drive home key accomplishments of the year in review. Full page, portrait style photography was used to communicate the human and community side of the Victoria Foundation's purpose.

The Victoria Foundation

New web site launch

admin — Wed, 08 Jun 2011 23:28:56 +0000

We’re proud to have worked closely with BC Ferries over the past 18 months in the planning and design of their new web site.

The new site launched in May and users will now find much of what they are looking right up front, including a reservations tool, route and schedule information, as well as BC Ferries products such as getaway packages and on-board services.

http://www.bcferries.com

New web site launch

admin — Wed, 08 Jun 2011 21:48:32 +0000

We're proud once again to be a sponsor of Jazz Fest and to be working with the Victoria Jazz Society on this fantastic annual event.

This year our priority project was the complete redevelopment of the website. It was long overdue and the new site is built to all current web standards, with a bold new interface design and integration of all the handy tools that allow clients to manage their own sites and users to find the content they are looking for easily. The site showcases the Jazz Society's annual music festivals (Jazz Fest and Blues Bash) as well as corporate information. A strong call for membership, news features and social media integration are positioned right up front to help the site stay current and informative, and to drive support for this non-profit society.

Victoria Jazz Society

Water Taxi Brand Launch

admin — Fri, 03 Jun 2011 19:42:48 +0000

Commuting to downtown Victoria, BC via water taxi has got to be the envy of the world. Trapeze is proud to have named and branded this new service operated by Victoria Harbour Ferries.

The service allows Victoria residents to “call a water taxi” and be picked up and transported to and from various points throughout Victoria Harbour, connecting neighbourhoods such as West Bay, James Bay and the Selkirk Waterfront directly to downtown and other points in between. Other components of the campaign included web site, rack card, advertising and site signage.

http://www.h2otaxi.com/

Website and JazzFest Launch

admin — Thu, 28 Apr 2011 22:23:04 +0000

It's the most wonderful time of the year... Jazz Fest! We're proud once again to be a sponsor of Jazz Fest and to be working with the Victoria Jazz Society on this fantastic annual event. This year our priority project was the complete redevelopment of the website.

It was long overdue and the new site is built to all current web standards, with a bold new interface design and integration of all the handy tools that allow clients to manage their own sites and allow users to find the content they are looking for easily. We also produced this year's festival posters and program guide cover. Our approach was to feature the headliners on the posters as there are many recognizable "big names in jazz" performing this year with a couple of very interesting cross-over performers, such as Lucinda Williams and Steve Earle. If this was ever a year to push the artists' names, we felt this was it!

See the live website.

Cosmedica

admin — Thu, 28 Apr 2011 22:13:22 +0000

As you may have been reading, "Manscaping" is in and our client Cosmedica has developed an ad campaign to target men for laser hair removal and other skin care treatments. Seems the social barriers to guys and beauty treatments are falling, finally! (Hoorah for Men's Lib) Stay tuned for more ads in the series and the "Mens" section of Cosmedica's website, coming soon.

Branding & Marketing Campaign

admin — Fri, 01 Apr 2011 17:07:45 +0000

2011 marks the 50th anniversary of Vancouver Island's very own DFH Real Estate. The client saw the occasion as an opportunity to make their brand more current. We redeveloped the company's crest logo into a more contemporary mark and also developed an integrated marketing campaign using traditional media such as bus backs.

Beyond this, a major web overhaul was in order, so we designed and built a completely new web site with a robust CMS. The site automatically picks up new DFH listings directly from MLS and is constantly up to date. A new tagline was also launched; "Be sold on expertise". This is intended to underpin that idea that DFH, as a locally owned firm with branch offices up and down the island, offers true knowledge and expertise in the region. It also serves to remind prospective clients, in an age of "do it yourselfers" and low commission companies, that realtor expertise has a tangible value in the sale or acquisition of a new home.

DFH Real Estate

Victoria Athletic Club

admin — Fri, 18 Mar 2011 23:31:03 +0000

Brand Launch, The Victoria Athletic Club. Get fit at the new Victoria Athletic Club at the Grand Pacific Hotel. We've just redeveloped the name, identity

and web site for this facility. The brand launch coincides with the re-opening of the club's fantastic 25 metre pool, which has been completely rebuilt and is super fantastic.

Victoria Athletic Club

Bloomin' Art

admin — Thu, 10 Mar 2011 17:51:35 +0000

The Art Gallery's Art in Bloom event starts March 28 and features a series of exhibitions under the banner of "The Artist's Garden", showcasing the human impulse to shape our environment. We developed the wordmark, ads and posters for the event. Now, off to plant our gardens...

Brand Development

admin — Fri, 04 Mar 2011 21:29:50 +0000

Backyard BC is an online travel portal exclusively designed for BC residents. The goal was to position Backyard BC as the "go to" resource for BC residents to receive the best travel rates available in their home province.

We developed the identity, tagline — "Travel local. Save big." — and website. It's exciting to get the opportunity to work in an area of tourism that is growing exponentially: online travel research, planning and booking. The visual identity is a simplified rendering of the classic directional signpost, indicating the province-wide scope of the Backyard BC offering. The site launched in February and will expand as more and more BC tourism operators become part of Backyard BC.

75th Anniversary

admin — Wed, 23 Feb 2011 00:31:26 +0000

This new web site was designed and built at Trapeze to mark the 75th anniversary of the Victoria Foundation. The site features an interactive timeline, which allows the community and donors read interesting anecdotes, historic notes and milestones relating to the Foundation. We also developed a special Visual Identity for the Foundation that will be used throughout their anniversary year.

www.75yearsandcounting.ca

New web site launch

admin — Wed, 23 Feb 2011 00:28:26 +0000

2011 marks the 50th anniversary of Vancouver Island's very own DFH Real Estate.

The client saw the occasion as an opportunity to make their brand more current. We redeveloped the company's crest logo into a more contemporary mark and also developed an integrated marketing campaign using traditional media such as bus backs. Beyond this, a major web overhaul was in order, so we designed and built a completely new web site with a robust CMS. The site automatically picks up new DFH listings directly from MLS and is constantly up to date.

DFH Real Estate

Consumer Brand Launch

admin — Thu, 03 Feb 2011 21:21:52 +0000

The Victoria International Marina project will be the first marina in Canada designed and built exclusively for luxury yachts.

The marina will feature 29 slips catering to vessels of 65’ to 150’, as well as first-class marina amenities, including restaurants, shops and concierge service. The creative strategy was to position the marina as a world-class facility — within a world-class destination and cruising waters. We carried this strategy through to the Marina's visual identity, website and collateral materials, including sales brochures and display units. We are very excited to continue work with a project that will become a feature of Victoria's Inner Harbour.

Branding Campaign

admin — Wed, 05 Jan 2011 00:41:13 +0000

Here's a look at some work for Veterinarians Without Borders, an international non-profit dedicated to the the welfare of companion animals, livestock, aquaculture (fish and shellfish), and to ecosystem health, public health and wildlife.

This amazing organization was founded by Canadian veterinarians. Trapeze developed the visual identity, collateral materials and web design for VWB.

Holiday 2010

admin — Fri, 03 Dec 2010 19:03:47 +0000

Here's some nice Christmas eye candy completed recently for our client The Bay Centre. These are TSA's as well as in centre posters, a door decal and a print ad.

The Condo Group Website

admin — Fri, 03 Dec 2010 18:23:31 +0000

Click thru to our brand new site for Victoria’s Condo Group — a real estate agency specializing in condo sales. Users come to the site for condo listings first and foremost — so our layout was designed to support quick access to this information, within a clean and contemporary look. The new site integrates an MLS feed that auto updates the site with fresh listings daily and uses technology compatible with current web devices such as iPad and mobile phones. The site was developed with an integrated Content Management System. This offers staff full publishing and management tools as well as content sharing features.

www.TheCondoGroup.com

Rebranding

admin — Fri, 05 Nov 2010 19:21:50 +0000

We branded the Parks and Recreation services of the Township of Esquimalt recently. The goal of this marketing initiative was to help the Parks & Rec department promote their facilities and services both to residents and outsiders wishing to host sporting events. The creative approach is all about “fresh, friendly and fun – positioning Esquimalt as an easy place to do business with — and as a great place to live and be healthy. Elements include visual identity, transit shelter ads, merchandise, magazine ad, facilities guide, and activity guide.

Vital Signs

admin — Fri, 05 Nov 2010 19:13:53 +0000

Fresh off the press is the new Victoria's Vital Signs report and launch advertising. The report is published every year by the Victoria Foundation and examines 11 key issues areas in our community. This year's creative approach was to develop a magazine/editorial style to the report. We worked with photographer Jo-Ann Richards on developing this look as well.

Catalyst Sustainability Website

admin — Fri, 05 Nov 2010 19:09:23 +0000

We have just redesigned and redeveloped the sustainability section of Catalyst Paper Corporation’s web site.

We re-developed the entire corporate site last year, but this section is all new. This micro-site within the main site highlights everything Catalyst is doing with respect to sustainability in paper manufacturing and allows users to easily see and navigate the various aspects of sustainability that are considered in paper manufacturing — such as source inputs and transportation logistics. We took a very “clean” approach to the design of this site, which helps to convey the subject of environmental responsibility.

Catalyst Paper Sustainability

Camosun College International Viewbook

admin — Fri, 05 Nov 2010 18:48:30 +0000

This piece was recently developed to target international students on behalf of Camosun College International. In the design, we updated their existing brand look into something more fresh and current, and devised a new format for this important marketing tool. Some of the photography was done by Trapeze to supplement what was client supplied. We are currently working multi-lingual versions.

Sage

admin — Fri, 08 Oct 2010 18:44:21 +0000

You’re looking at new work for Catalyst Paper’s new “Sage” designated paper products.

Sage products represent commercial printing papers that have been manufactured with the highest degree of environmental performance. Sage products include attributes such as carbon neutrality and 100% certified fibre sources - all of which is documented for customers who require total transparency in their procurement practices. The logo and brochure were the key elements of the Sage brand – as well as a new Sustainability section of Catalyst’s web site and a key corporate video supporting messaging about Sage and Catalyst’s commitment to sustainability. Look for the web site and video to be featured soon.

Sage youtube

Fall Fundraising Campaign

admin — Mon, 04 Oct 2010 23:40:54 +0000

Aliens Living Among Us.

We worked on a very interesting project with the Royal BC Museum recently all about invasive species in BC.

The goal of the project was to develop a direct mail campaign targeting prospective donors and asking for their support to help the Museum take its Aliens Among Us exhibition on the road. The exhibition has been designed to travel and will help to educate school aged children and communities about the threat that invasive species pose to our environment. We learned a lot about the subject while working on this. We developed the concept of “Help Send the Aliens Packing” to pique interest in the subject and then rolled out a complete story about invasive species and the exhibition on the inside, with a BC map feature and donation panel included.

Website

admin — Tue, 21 Sep 2010 23:27:04 +0000

The new web site for Victoria's AGGV launched recently — taking their on-line presence into the realm of a world-class site for a cultural institution. The new user interface offers better integration of brand/look and feel and focuses on marketing the exhibits and events at the Gallery. Trapeze implemented a content management system that provides staff with simple content publishing tools to keep the site updated with fresh content. The site is designed to the latest web standards, optimized for SEO and is social media ready. A nice bit of Flash work allows for twinkling images from the Gallery's collections on the home page.

www.AGGV.ca

The Farm at Cedar Woods

admin — Tue, 14 Sep 2010 17:04:19 +0000

The Farm at Cedar Woods is a 28 acre healing farm located in Cedar, BC. The farm is operated as a registered charity and offers horticultural programs for people with mental and social barriers. Next summer, the Farm will also operate a farm-gate store whereby visitors may purchase organic food products grown and prepared by program participants. Trapeze "grew" the entire brand and marketing program for this new organization from the ground up - visual identity, web site design and development, and information brochure. We are currently working on materials that will be used for fundraising purposes. The brand look is "organic" in nature - designed to be people friendly and welcoming to participants and visitors.   

www.FarmatCedarWoods.com

Website

admin — Fri, 23 Jul 2010 16:23:59 +0000

Here's the new Trapeze designed and developed website for RCITO, the Residential Construction Industry Training Organization. The site was designed to be easy to use by potential trainees as well as industry professionals and partner organizations. The site features a robust Drupal CMS system and dynamic content integration with the provincial Industry Training Organization website to ensure current information without the need to update twice.

www.RCITO.com

Kettle Creek Advertising

admin — Fri, 23 Jul 2010 01:01:01 +0000

This newspaper ad was designed to attract first time home buyers to the Kettle Creek Station development in Langford, with a low entry level price.

The Watermark

admin — Fri, 23 Jul 2010 01:00:49 +0000

The Watermark is a proposed waterfront condominium project in Parksville, BC. It will be designed as a luxury, spacious condo unit building on the beach. The logo graphic depicts "relaxed tides ebbing and flowing" on a beach. The type is classic and strong, and the colour rich and modern. The web site is a Phase 1 initiative with info designed for Parksville residents and the municipality at this time. However, the web site rolls out a beautiful colour palette, which will form part of the eventual full identity system, so you should have a look at that.

WatermarkParksville.com

Branding

admin — Fri, 23 Jul 2010 01:00:40 +0000

There's nothing better than having an opportunity to brand an organization from the ground up. Working with business owner Leslie Whittaker, Trapeze developed company name options and later, the visual identity for this new Vancouver Island entity offering home support and home nursing care to seniors. The selected name was MyCaregivers. The brand is designed to be "boomer friendly" and targets seniors and their primary caregivers.

www.MyCaregivers.ca

Branding

admin — Tue, 20 Jul 2010 21:39:10 +0000

These samples represent the past 6 months of work to develop key marketing pieces, a web site and a coherent identity system for the many programs that are brought to market by RCITO, the only organization in BC that develops apprenticeship trades programs for BC's residential construction industry. The communications target both residential construction industry employers and prospective apprentices. This work has also helped RCITO establish their image and leadership role as an organization that is setting industry standards in training, province-wide.

www.RCITO.com

Website

admin — Fri, 16 Jul 2010 19:23:19 +0000

Here’s the new Trapeze designed and developed web site for the illustrious Queen Victoria Hotel – a quality, well priced hotel on Victoria’s inner harbour. The site pushes promotions and the booking engine forward, as well as showcases the suites through a dynamic photo gallery.

www.QVhotel.com

Vote for your fave poster!

admin — Wed, 14 Jul 2010 18:01:55 +0000

Victoria’s venerable Paint-In, brought to us by the Art Gallery of Greater Victoria, takes place Saturday, July 17. Typically, over 25,000 people per year attend, and as such, the Paint-In is one of Victoria’s largest outdoor events. Trapeze has designed the posters for this great event for 10 consecutive years, focusing on the event's unique locale on Moss Street, and reinforcing the AGGV brand identity through our use of colour on the posters. This year’s poster is the first time we’ve featured a person in the graphic approach. Have a look and tell us which posters are your favourite. Email us at info@trapeze.ca or vote for your favorite poster on Facebook

Emily Carr exhibition

admin — Thu, 08 Jul 2010 22:35:50 +0000

This is new work for a multi-year exhibition at Art Gallery of Greater Victoria celebrating Emily Carr. The AGGV has one of the best collections in the world of Emily’s work and as such, her work deserved a more prominent position in the gallery. The exhibition draws not only on its own collections but also from works owned by the Royal BC Museum and Archives and the Sisters of St. Mary. The title of the exhibition is taken from Emily’s own words, and illustrated typographically by us as a powerful wordmark in colours from her palette. We also produced uniquely narrow posters for easy display in storefronts.

Jazzfest

admin — Mon, 03 May 2010 22:40:13 +0000

Attracting a younger audience to jazz music was a big part of the brief in revamping the identity and marketing materials for the 26th Annual TD Victoria International Jazz Festival. Our approach was to replace the identity with a more contemporary wordmark and then take what is considered a rock music 'icon' of a guy playing air-guitar as a visual metaphor for expressing improvisation. This graphic concept allowed us to develop a suite of images designed to appeal to a more youthful market. The 2010 Festival line up will appeal to aficionados who love jazz through such names as George Benson but will also intrigue a younger audience with avant garde crossover music by emerging stars like Meshell N'degeocello. The Jazz Festival runs from June 25th to July 4th. For tickets and other information visit www.jazzvictoria.ca

Website

admin — Fri, 23 Apr 2010 22:35:31 +0000

Here’s the new Trapeze designed and developed web site for the venerable Victoria Regent – a quality, well priced hotel on Victoria’s inner harbour. This site features a robust Drupal CMS, upfront booking engine and prominent photo gallery.

www.VictoriaRegent.com

Paris or Senior's Living?

admin — Fri, 23 Apr 2010 22:24:39 +0000

Berwick Retirement Communities offer the most deluxe all inclusive retirement residences in British Columbia.

Berwick Retirement Communities offer the most deluxe all inclusive retirement residences in British Columbia. This TV and print campaign is designed to communicate just how an extraordinary the facilities of the new Berwick Royal Oak residence in Saanich are. BRO is a true resort style residence offering exceptional amenities. The three TV commercials are 15 seconds long each and were produced on a shoestring budget – but they get the point across. Note that the right use of music here helps to communicate the comparisons made to world class destinations in a tongue in cheek way.

TV Spot 1 - Play

TV Spot 2 - Play

TV Spot 3 - Play

Catalyst Paper Pops

admin — Fri, 23 Apr 2010 22:04:48 +0000

This is an ad series that was designed for Applied Arts Magazine. The ads target designers and printers with messages about the top quality performance of Catalyst lighter basis weight papers.

The Cherry Bank

admin — Thu, 15 Apr 2010 17:18:04 +0000

Looking for a great condo – at a great price? Check out The Cherry Bank on Prince Rupert Terrace in downtown Victoria. Related samples here showcase visual identity, advertising and sales brochure for our client Denford Construction Management.

Advertising Campaign

admin — Thu, 01 Apr 2010 23:19:17 +0000

This campaign for Victoria’s Hotel Grand Pacific follows on the heels of the web site we recently designed and developed. It is an integrated print and on-line advertising campaign which communicates some of the Grand’s finest attributes, such as modern luxury, proximity to the harbour, excellent restaurants, and world-class gym. Certain ads target a local audience while others target leisure, meetings and business travellers. We have also created new identities for the hotel restaurants – The Pacific and The Mark. The campaign helps the hotel stand out from within a highly competitive hotel set in the high-end category in Victoria, through the use of cheeky and engaging headlines.

www.HotelGrandPacific.com

Special Places Website

admin — Mon, 01 Mar 2010 21:33:03 +0000

We just designed, wrote, developed and launched a new web site for Tourism Vancouver Island’s “Special Places”. Special PlacesVI.com showcases the premium resort destinations on Vancouver Island. The site is geared to the leisure travel and meetings markets and presents access to member pages and well as excellent information about Vancouver Island and all there is to do here. The site invites users to navigate by their desired experience and leads them to the resorts that meet their criteria. With so many members participating in the site development process, we needed to devleop a robust Drupal CMS that is easily managed by Tourism Vancouver Island and by each member resort. We also had great photography to work with which we took full advantage of using photo galleries and lightboxes. The next phase of the site will showcase some amazing video of the Island.

SpecialPlacesVI.com

Great New Wave

admin — Mon, 01 Feb 2010 23:17:18 +0000

GREAT NEW WAVE is an exhibition of contemporary Japanese art that has recently launched at the Art Gallery of Greater Victoria. It builds on the AGGV’s strong Asian art component and is the anchor exhibition of the winter season. The show content is very modern, which required us to target a younger, hipper art crowd. We identified an iconic glass artwork to anchor the show and suggest the “less than traditional” objects to behold! We used social media marketing as a primary tool, creating a Facebook page and on-line Facebook ads to reach the desired targets. Print advertising was created for younger, urban publications, as well as mainstream print media. This was supported by an event poster, email blasts and online invitations to experience the show.

Website

admin — Thu, 14 Jan 2010 21:23:37 +0000

It’s hard to believe the Olympics have come and gone! We’re very proud to have planned, designed and developed this web site which is an information resource for tourism and related stakeholders aimed at keeping Winter Games stakeholders from all over the world up to date on all manner of events, issues and milestones.

www.Tourism2010.com

Newspaper Ad

admin — Wed, 23 Dec 2009 18:48:46 +0000

This ad was developed to promote Berwick Royal Oak’s Georgie Award nominations. It’s a tongue in cheek way of demonstrating that the super high quality of the building, grounds and experiences found at the location are visible in every corner. Berwick Royal Oak is the latest resort style luxury retirement residence built and managed by our client Berwick Retirement Communities, who have built multiple retirement residences across the province. Berwick has been a client of Trapeze since 1997.

Brochure Folder

admin — Wed, 23 Dec 2009 18:48:35 +0000

This is a piece we developed for use by the Catalyst sales force in the U.S. It speaks to the advantages of paper products being manufactured by Catalyst's mill in Snowflake, Arizona. We will soon be developing a print advertising campaign to support this effort.

Brand Development

admin — Wed, 23 Dec 2009 18:48:25 +0000

You’re looking at the new visual identity and web site for Consumer Protection BC. CPBC applies consumer protection laws on behalf of the province and licenses key sectors such as the travel industry, payday lenders and home inspectors. The logo is a contemporary shield symbolizing protection. The web site was planned and designed to instantly direct user groups to the information they seek – whether they are a consumer or business licensee. Use of web design templates helped to create consistency through the many sections of the site. Site mapping for Consumer Protection BC was an in-depth planning exercise in wrestling extensive information and user interests to the ground.

http://www.consumerprotectionbc.ca

Brand Development

admin — Wed, 23 Dec 2009 18:48:13 +0000

Fisgard Capital is a Vancouver Island firm specializing in Canadian real estate mortgage investments. The company has been around for many years and was suffering from a dated brand image based around an illustration of the Fisgard lighthouse – a local, national historic site. Our job was to modernize the image of the company without discarding the lighthouse image that was so strongly associated with the firm. Components of this rebranding included visual identity, financial services overview brochure and web site design.

Brand Development

admin — Wed, 23 Dec 2009 18:48:02 +0000

The Victoria International Marina will be a world class 52-slip marina catering to luxury yachts 65' and over on Victoria's inner harbour. We re-developed the brand logo, sales brochure and direct mail piece to help the project developer secure advance slip reservations. There is currently a world wide shortage of marina slips for vessels greater than 65' and the audience for the marketing effort is global.

Christmas Promo

admin — Wed, 23 Dec 2009 18:47:49 +0000

The Bay Centre's Christmas promo was tradition focused, offered prize incentives, and opportunities to participate in games.

TV Spot

admin — Wed, 23 Dec 2009 18:47:37 +0000

This 30 second TV spot was developed for the Capital Regional Emergency Service Telecommunications. The strategy was to communicate that the system had been upgraded and was functioning to the highest international standards. This was to address highly publicized criticism of the system and to reassure the public that prior problems in the system had been fixed. The creative emphasis was placed on sound design to keep production costs down but also to showcase the system operating effectively — which is all about the quality and strength of the radio signal in an emergency situation.

Online Ad Campaign

admin — Wed, 23 Dec 2009 18:47:27 +0000

You're looking at a series of on-line ads and a landing page created for the Great Wine Capitals of the World — a member based organization that promotes the finest wine tourism regions in the world. This campaign ran in the United States in Wine Spectator's on-line magazine, as well as in various wine related on-line publications in Europe.

Website

admin — Thu, 17 Dec 2009 01:54:05 +0000

British Columbia's Excluded Employees Association represents non-unionized members of the public service. We re-branded this organization, redeveloping the web site as an extension of that project. The site reflects a full scale planning, design and development using Drupal open source content management. There is also a dedicated login feature for BCEEA members and the Board of Directors.

http://www.bceea.bc.ca/web

Website

admin — Thu, 17 Dec 2009 01:53:53 +0000

We recently planned, designed and developed Catalyst Paper's new website. Catalyst is a $1.2 billion a year corporation with clients all over the world. The site was built using a robust Drupal content management system. The design integrates with the overall branding we have developed for this client and has some pretty cool bells and whistles — such as a Flash-built “Know Your Paper” interactive tool and a custom calculator for Catalyst customers to assess the product differences between Catalyst paper and the benchmark papers. The site also pulls from the Globe Investor site via an RSS feed to display daily stock prices.

http://www.catalystpaper.com

Website

admin — Thu, 17 Dec 2009 01:53:39 +0000

We planned, designed and developed this website as a comprehensive “everything you want to know about fishing in BC” guide, primarily geared to novice and occasional anglers. It was also an integrated component of a broader brand development project, and province-wide advertising campaign we completed for Discover Fishing BC. The site is a vast resource offering information about where to buy licenses, how to fish and where the best regional fishing spots are. The site was developed using Drupal open source content management.

http://www.discoverfishingbc.ca

Free Spirit Website

admin — Thu, 17 Dec 2009 01:53:26 +0000

Website

admin — Thu, 17 Dec 2009 01:53:13 +0000

The launch of this new site has led to a significant increase in on-line bookings for our client. This was an A-Z site redevelopment including site planning, user interface design, a Drupal content management technology solution and search engine optimization services. The site uses Java script enhancements in the Photo Gallery and Accommodation sections, and jQuery transitions between photos. The creative strategy for the site was to position The Hotel Grand Pacific as "the" hotel offering modern luxury on Victoria's inner harbour. The site is extremely "transparent", allowing users to see promotion information, the booking engine, and the beauty of the hotel without so much as a click or a scroll. A very effective hotel site for travellers who do not wish to hunt for information.

http://www.hotelgrandpacific.com

Website

admin — Thu, 17 Dec 2009 01:53:01 +0000

As Canada’s national spa organization, Leading Spas of Canada provides support for the development of the Canadian spa industry and the promotion of Canada as the finest spa destination in the world. The organization has 175 member spas across the country. Trapeze created a brand identity, then this website, which is the organization's major communications tool. The site is an interesting one because it is the sole corporate face of the organization — there’s no “bricks and mortar” operation. As such, the web site has two purposes: external communications with consumers, and internal communications with partners. There is a multi–tiered login system, allowing permission and access to information at different member levels and at the board level. The site was planned, designed and developed at Trapeze using Drupal open source content management.

http://www.leadingspasofcanada.com/web

Website

admin — Thu, 17 Dec 2009 01:52:49 +0000

This web site was designed as an integrated component of the comprehensive Destination Branding project we completed for the Napa Valley Destination Marketing Council. Trapeze’s role was site planning and design. The site was built and is managed in the U.S. by a pre-existing partner.

http://www.legendarynapavalley.com

Website

admin — Thu, 17 Dec 2009 01:52:37 +0000

This is a web site that we planned, designed and built using a Drupal content management system. The site uses tools such a Lightbox Photo Gallery and fading Flash component for photos off the home page. This site is a good example of a fully expandable, cost effective site with a sustainable CMS that is easy for the client to manage.

Website

admin — Thu, 17 Dec 2009 01:52:24 +0000

Stratford Hall is a private International Baccalaureate School on Commercial Drive in Vancouver. We re-branded the school with a new visual identity system reflecting a more contemporary urban vibe. The web site was designed and built as an integrated component of the branding effort, which also saw the creation of school fundraising materials. The site was built using a Drupal content management system, search functionality and fading jQuery images.

http://www.stratfordhall.ca

The Cherry Bank Website

admin — Wed, 16 Dec 2009 21:07:34 +0000

This website was developed as part of a larger branding and marketing initiative for The Cherry Bank, a luxury urban townhouse/condo development in Victoria, BC.

http://www.cherrybank.ca

Artifact Or Artifiction

admin — Thu, 10 Dec 2009 23:30:31 +0000

This is a new visual identity, e-invite and print ad created for the Royal BC Museum’s annual fundraising event Artifact/Artifiction. The event had not been branded in the past and the RBCM wanted an intriguing brand to garner more interest and attract a younger, corporate/donor profiled audience. FYI, the Artifact/Artifiction event is a guessing game (and catered soiree of wine and food) where museum curators display - and tell tales about - objects and artifacts from the Museum’s collections. Guests guess whether the description is true or false. This visual identity plays off the puzzling aspect of the game.

Advertising

admin — Thu, 10 Dec 2009 23:13:52 +0000

We recently developed a comprehensive body of work for Aboriginal Tourism British Columbia including a North America-wide magazine advertising campaign, a tourism guidebook and a corporate brochure. We also designed ATBC's web site. The overall strategy was to position Aboriginal tourism experiences as being "authentic". This is in keeping with today's travellers' ongoing quest to find more unique, green and educational ways to vacation. Our other key objective was to communicate the diversity of tourism experiences including cultural and eco experiences.

http://www.aboriginalbc.com

Vital Signs 2009

admin — Thu, 10 Dec 2009 22:30:54 +0000

This is the fourth Vital Signs annual report that we have designed on behalf of our long-standing client, The Victoria Foundation. The report looks at key indicators that paint a picture of the quality of life and well-being of our community.

We wanted to design the report, the related ad and website so that all components truly had a “community-vibe”. We used artists with their art to represent the key indicator areas being reported on to bring that feeling to the work. We hope the result speaks for itself. Cudos to Louise MacDonald at Vic Fo for also working with us on concept development.

http://www.victoriafoundation.bc.ca/web/vitalsigns09

Case Study

admin — Tue, 08 Dec 2009 19:44:45 +0000

We developed this tourism destination brand for the Napa Valley Destination Marketing Council. The strategy was, of course, to position the Napa Valley as North America’s premier wine tourism destination. We needed to capitalize on the destination’s reputation and heritage, without confining imagery solely to the subject of wine. Reality is, the Napa Valley is a diverse region offering many experiences: wineries, food, spa, outdoor adventure, art, culture, etc. The brand had to focus on the whole – before individual product offerings – and was positioned as a luxury brand. This was a comprehensive tourism brand development program involving many partners and executional elements including the brand itself, advertising, web site and a destination guide magazine design.

http://www.legendarynapavalley.com

Case Study

admin — Tue, 08 Dec 2009 19:04:32 +0000

The branding of our own city as an international tourism destination was a great honour. You are looking at a body work created over 3 years, beginning with the development of Victoria's destination brand identity system and positioning statement, "Full of Life".

All of this work - annual ad campaigns (largely running out of market across Canada and the U.S.), special promotions, and the re-design of the Tourism Victoria web site were part of an effort to re-position Victoria as a unique, cultural and historic city with a vibrant, eco-friendly pulse — a city full of life, with lots to do and explore. The real work was in casting off the image of Victoria as a city firmly planted the past. The most noted of all ads was referred to as "the orgasm ad" in international media circles. It was developed for a gourmet food publication to extol the virtues of our fine foods, dining experiences, brew pubs and local wineries. The point was heard around the world — once and for all communicating that Victoria indeed was fully alive.

Radio:

Tourism Vic Summer Promo.mp3

http://www.tourismvictoria.com

Case Study

admin — Tue, 08 Dec 2009 18:58:13 +0000

Our work for the City of Kamloops is a classic example of the power of strong imagery. The City hired us to develop their "Tournament Capital Brand" - which is an economic development program aimed at attracting nationwide sporting events to the city. We inherited a logo that was rather "clunky" in design, which we could not change. Working with it rather than against it, we exploited the existing colour palette to create a Tournament Capital brand that is vibrant and contemporary enough to market the extensive sports facilities and infrastructure of the city. Working with a local illustrator, we developed a series of street banners, marketing and program materials, and web templates. We even redesigned the graphics for the city's main parkade. The result is an energetic, cohesive brand package that has given Kamloops some powerful marketing tools.

Case Study

admin — Tue, 08 Dec 2009 18:10:12 +0000

This was the first brand advertising campaign ever developed for the Art Gallery of Greater Victoria. One of the AGGV's key marketing challenges is the fact that it is not located in the downtown core, but rather in a residential neighbourhood. It literally "lacks visibility". This campaign was targeted to a region-wide audience with a goal of reminding everyone that art - and the AGGV - "belongs to us all". The creative approach connects key pieces of art from the collection to the community. We worked with a photographer and the Gallery's curator to identify regional locations and art works that would mirror each other and connect the AGGV to all of Victoria. The line, "We add art to your life" brought it all home.

Case Study

admin — Tue, 08 Dec 2009 18:08:02 +0000

We have been working with our client Cosmedica for two years. Beyond updating and improving Cosmedica's brand identity, we have been involved in the planning and development of all print and on-line advertising campaigns and the redevelopment of their web site. The strategy we adhere to with Cosmedica is to communicate that the desire to look good and enhance one's beauty is natural - since we are all living longer thanks to medical science, shouldn't we look good longer too? The overall brand look and feel for Cosmedica is one of simplicity and beauty within the context of a highly professional medical environment.

http://www.cosmedica.ca

Case Study

admin — Tue, 08 Dec 2009 18:08:02 +0000

This is the body of work, including brand identity development, that we created for the VCC. The strategy behind the work was to link the conference facility with “the inspiring destination” as a means of encouraging conference planners to bring their delegates the extra mile to Victoria. The logo is west coast inspired to capitalize on “uniqueness of place” and is a graphic depiction of salmon gathering — a metaphor for people gathering. We worked with an aboriginal artist on initial sketches and then adapted that work to create a defining mark that has stood the test of time. The tagline “Share ideas. Be inspired” supports the purpose of conferences in general (sharing ideas/gathering together) and also the notion that delegates would be inspired by Victoria and all that they learn here.

Case Study

admin — Tue, 08 Dec 2009 17:52:26 +0000

The body of work you see here spans a 6-year period as AOR for Royal Roads University in Victoria, BC. Royal Roads was the first university in Canada created to serve the needs of working professionals, and was a pioneer in a learning model that combined on-line learning with short term on-campus residency periods. Royal Roads is known for leading edge Master’s Degree programs. It has recently adapted its learning model to undergraduate programs. The work we completed was comprehensive, encompassing brand identity design, advertising campaigns in print and broadcast, as well as departmental and corporate literature.

TV Spot 1 - Play

TV Spot 2 - Play

Radio:

RRU 5 oclock.mp3

RRU Spelling F.mp3

Free Spirit Case Study

admin — Tue, 08 Dec 2009 17:52:26 +0000

Trapeze developed a province-wide, integrated marketing campaign for ‘Free Spirit’, the Royal BC Museum’s 2008/2009 major project honouring BC’s 150 anniversary. We were involved in this project in the best possible way – naming and branding the project and exhibition, developing the marketing plan, and rolling out all creative elements – interactive web site, promotional video, TV campaign and print ads. The idea behind the brand and the campaign was to capture the "personality" of the province over time, by focusing on the unique stories and individuals that have made us who we are. We felt that "Free Spirit - Stories of you, me and BC" hit the right notes in terms of the wild nature of our geography and coastlines, the spirits who originated and settled here, and the interesting characters that made BC famous! Not to mention capturing a hint of our shared lotusland "free spiritedness".

Video 1:

Video 2:

http://www.freespiritbc.ca

Case Study

admin — Tue, 08 Dec 2009 17:36:37 +0000

Our client Catalyst Paper is the largest producer of mechanical paper in western North America. They have mills up and down the BC coast and one in the U.S. With more and more people around the globe reading news and information on-line, paper companies are under siege. The pressure to innovate, operate and produce paper cost efficiently and in a sustainable manner is enormous. Over the last couple of years, we have done several important things for Catalyst: brought a cohesive brand look and messaging to their key sales and advertising materials - an approach focused on being direct and benefit oriented about products; told their corporate sustainability story through various tactical campaigns; and redesigned and redeveloped their corporate web site - pushing paper products to the fore, developing unique on-line tools, and building a very robust content management system.

http://www.catalystpaper.com

Brand Development

admin — Mon, 30 Nov 2009 18:38:54 +0000

Pacific Carbon Trust is a relatively new BC Crown Corporation responsible for selling BC-based greenhouse gas offsets to help clients meet their carbon reduction goals and to support growth of this industry province-wide. We developed the brand identity as well as corporate advertising and two brochures. The identity design uses interlocking and offset "C"s for "carbon". The colour palette uses varying shades of blue to communicate both the corporate and environmentally conscious nature of the organization. One of our key challenges in developing effective marketing materials for the Pacific Carbon Trust was in explaining what carbon offsetting is and how it works - so a key graphic for use in brochures and on the future web site was an important, though less glorified, aspect of the job!

Case Study

admin — Mon, 16 Nov 2009 19:07:32 +0000

Our campaign for the BC government and its fishing industry partners had the Trapeze creative team out on the water shooting ads that address perceived obstacles to sport fishing. The campaign targeted prospective, occasional and lapsed fishermen and women, highlighting the virtues of sport fishing in BC. In year one, we created the “discoverfishingbc” brand and URL as the starting point for a province-wide ad campaign focused on the sport’s easy accessibility and ultimate excuse for spending time in nature, and relaxing with friends and family. In year two, this past summer, we focused more on license sales and a promotional offering, and created a unique “talking fish” TV ad and new print advertising.

Radio:

DiscoverFishingBC .mp3

http://www.discoverfishingbc.ca

Website

admin — Tue, 16 Jun 2009 21:16:49 +0000

This is a “portal style” site dealing with two distinct audiences: consumers and businesses that are regulated by Consumer Protection BC. The site planning was an extensive exercise due to the volume of content. As such, it was totally re-imagined from its ancestor site. The overall goal was to make it far easier for people to find the information they are looking for, reducing frustration and minimizing phone calls to Consumer Protection. The site design is an integrated component of the overall brand re-development of the organization.

http://www.consumerprotectionbc.ca

Website

admin — Fri, 12 Jun 2009 18:32:34 +0000

This is a site we designed for Cosmedica a year or so ago - recently upgraded to a Drupal open source content management system, giving our client more control over content and paving the way to expand the site and add an e-commerce platform. The "Services" section of the site plan is particularly interesting as it allows users to browse and learn about treatment options either by "Treatments" (such as Botox or Thermage) or by "Skin Conditions" (such as Sun Damage or Cellulite). The overall site design is fully integrated with Cosmedica's branding and messaging.

http://www.cosmedica.ca

Website

admin — Wed, 01 Apr 2009 01:54:28 +0000

Trapeze provided the main interface and sub pages design for this web site. It was then built by another partner. The web design is harmonious with Aboriginal Tourism BC's brand, and showcases aboriginal travel experiences in BC, with an emphasis on the uniqueness and authenticity of those experiences.

http://www.aboriginalbc.com

Brand Development

admin — Tue, 31 Mar 2009 21:40:53 +0000

In 2009, Trapeze designed a national brand advertising campaign and web site for Aboriginal Tourism BC, focusing on the myriad of authentic tourism experiences available province-wide. The goal was to showcase the beautiful destination of BC within the context of a unique, welcoming and culturally significant vacation. We also designed Aboriginal Tourism BC's province wide travel guide brochure. The result is an integrated campaign across platforms that took Aboriginal Tourism BC's brand and communications to a more sophisticated level for experienced travellers.

Corporate Website

admin — Wed, 14 Jan 2009 21:20:21 +0000

Working with a multi-faceted team including a web research company from California and software design company from Edmonton, Trapeze designed the graphic interface of the site and produced multi-level templates to provide the Royal British Columbia Museum with a clean, functional and internally manageable site. The simplicity of the design allows for efficient management of exhibition and event promotion and the strong panoramic imagery allows the site to showcase the exterior and interior aspects of the Museum in each section.

www.RoyalBCMuseum.bc.ca

Website

admin — Tue, 16 Dec 2008 20:43:11 +0000

Trapeze designed this web site when we were Tourism Victoria's agency of record. This site replaced an previous site that had been more corporate and less consumer friendly. To see the site as it was originally designed, click on the thumbnails below. The site is managed internally by Tourism Victoria.

http://www.tourismvictoria.com

Website

admin — Tue, 17 Jun 2008 01:54:16 +0000

Sadly, the Aerie Resort recently fell victim to the recession's impact on the tourism and travel industry. Still, the Aerie was a distinguished member of the Relais & Chateau group — an exclusive collection of the world's finest hotels and restaurants. Have a look at the site we planned, designed and developed for them. We're very proud of it and it has all the bells and whistles, beautiful photo galleries, and robust Drupal CMS you'd expect from such a fine hotel in a wonderful destination.

The Aerie Resort and Spa

Website

admin — Sun, 16 Dec 2007 22:33:38 +0000

A clean and elegant website for a respected architectural firm in Victoria, BC. We also designed their visual identity.

http://www.clha.ca