This campaign for Victoria’s Hotel Grand Pacific follows on the heels of the web site we recently designed and developed. It is an integrated print and on-line advertising campaign which communicates some of the Grand’s finest attributes, such as modern luxury, proximity to the harbour, excellent restaurants, and world-class gym. Certain ads target a local audience while others target leisure, meetings and business travellers. We have also created new identities for the hotel restaurants – The Pacific and The Mark. The campaign helps the hotel stand out from within a highly competitive hotel set in the high-end category in Victoria, through the use of cheeky and engaging headlines.

Ad

The Pacific Ad

The Pacific

The Mark