Panorama

Panorama is a healthcare management IT platform that was recently launched across the Province of BC by the Ministry of Health. Panorama is used in clinical practice by public health care nurses to gather data about immunizations and communicable disease, with the goal of being able to prevent the spread of communicabe disease as outbreaks occur. Our role was brand identity design, tagline development and a marketing campaign to launch the program. This included a video, infographics, poster, brochure and buttons for clinical staff. The campaign theme, “Powerful Preventive Medicine” was developed as a means of positioning Panorama, reminding clinical staff of the higher purpose of the new technology.