Artifact Or Artifiction
This is a new visual identity, e-invite and print ad created for the Royal BC Museum’s annual fundraising event Artifact/Artifiction. The event had not been branded in the past and the RBCM wanted an intriguing brand to garner more interest and attract a younger, corporate/donor profiled audience. FYI, the Artifact/Artifiction event is a guessing game (and catered soiree of wine and food) where museum curators display - and tell tales about - objects and artifacts from the Museum’s collections. Guests guess whether the description is true or false. This visual identity plays off the puzzling aspect of the game.
