We are delighted to have been working with Thrifty Foods for almost one year now. The major focus of our work has been an “inside-out” job. We first developed new in-store “sale” signage designs to help Thrifty Foods customers more easily identify items on sale, and unify the overall look and feel of key interior signage. From there, we took on concept development for print advertising and radio projects. The print advertising and on-going signage work is being handled in partnership with Thrifty Foods in house graphics department and radio is written and directed by Trapeze. For radio, we created two characters, Sara and Jake who bring a distinct, friendly and informative voice to marketing key product initiatives. Since the July 2011 launch of all campaign items, Thrifty Foods reports a very positive customer response.