Branding + Identity

The best companies in the world have strong brand identity systems at their core, from which they express their values and qualities through all forms of modern media. Creating strong brands that position clients distinctly is what Trapeze does best. Brand planning, brand name generation, and visual identity design are the building blocks. Our approach is to build graphic and message continuity across all marketing touchstones, so that target audiences recognize a brand persona that is supported, reinforced and enriched by every act of communication.

While we work across BC, Alberta and the U.S., we are especially proud to have virtually branded the landmark institutions of our own city, creating distinctive visual identities over the years for distinguished clients including the City of Victoria, Victoria Conference Centre, Tourism Victoria, Provincial Capital Commission, Capital Regional District, Victoria Symphony, Art Gallery of Greater Victoria, Camosun College and Royal Roads University. 

Branding + Identity services:

• Brand Planning
• Brand Name Generation
• Visual Identity Design
• Positioning Line Development
• Graphic Standards